Designing an app that allows children to individually customize and order their own hobby horse.
Based on a given concept, I took full ownership of the visual and interaction design in Figma. With children as the primary target audience, their need for clarity, simplicity and visual engagement guided every design decision.
I developed a comprehensive design system establishing a consistent visual language. Building on this foundation, I created a fully interactive prototype mapping the entire user journey, from customizing the hobby horse to completing the order.
The result is a fully realized, interactive prototype of an app that transforms the process of designing and ordering a hobby horse into an engaging experience for children. The interface is deliberately simple and clear, featuring large, easily recognizable elements and intuitive navigation that works even without reading skills.
The project demonstrates how target-group-specific UX/UI design can make complex processes such as product configuration accessible and enjoyable for young users.
Choose your pony
Design your pony
Order your pony